Cannes Lions

LIMESCALE REMOVAL

LEO BURNETT BELGIUM, Brussels / PROCTER & GAMBLE / 2005

Film

Overview

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Overview

Description

The camera enters a football stadion, only to discover it's completely empty. We understand why when see the field itself: there are no chalk lines, so playing is impossible, 'thanks' to Antikal. Baseline: No more chalky deposits. Antikal.

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