?ROLL OUT:

1. EDUCATE

- General Diabetes awareness posts

2. ENGAGE

- Competition Teaser - Nahdi Social Diabetes Circle

- Competition Revealer - Competition

- Call to action participation posts:

Fans to be part of Diabetes Big Blue Circle & share photos to show support:

a. Physical-activities

b. Healthy eating

c. Smart choices

- Online Submissions:

The photos were shared on:

» Facebook Application

» Twitter & Instagram - hashtag #???_?????_??????

- In store activation:

Blue circle Stand in the pharmacy for selfies

3. EMPOWER

- Showing successful submissions

- Campaign progress posts

- Announcing winners

4. ENTERTAIN

- Video

1. Increase Diabetes awareness in the community.

- Newspapers wrote about the campaign

- Online influencer's posted and tweeted about it

- More than 1,000 people participated and submitted their pledge & support to fight diabetes

2. Increase reach and engagement level on all SM platforms up to 10%

3. Increase fan base 6 -10% on all SM platforms