Cannes Lions

LIMESTONE COAST TOURISM

KWP!, Adelaide / SOUTH AUSTRALIAN TOURISM COMMISSION / 2013

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OVERVIEW

Description

Car journeys have always been a popular holiday choice for young families in South Australia due to the vast size of the state and the diversity of the landscape.

Adults across South Australia have fond memories of these 'family road trips'. By using these recollections to remind South Australian adults about the joys of 'family road trips', we sought to inspire them to take their own children on such holidays.

The voice over artist is well-known South Australian comedian, Fiona O'Loughlin. Fiona is renowned for bringing her own experiences as a mother of five children into her comedy.

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