The digital channel is used to reveal more about the Barossa than what is available via traditional channels. The design utilises the latest HTML5 capabilities and existing Video API’s to deliver a fully interactive video experience which connects directly through to SATC’s Consumer website. Through interaction with the video a wealth of information via editorials and maps becomes available, informing the user about restaurants, local produce, cellar-doors, accommodation and of course the Attractions and Characters that make the Barossa one of the most unique and beautiful food and wine regions in the world.

The Barossa Visitor Information Centre received a record number of sales, including accommodation and tourism bookings, in the latter half of 2013. South Australian Tourism Minister, Leon Bignell, told State Parliament in August 2013 that preliminary research showed a significant surge in visitors since the ‘Barossa. Be Consumed.’ campaign was launched. Additionally, the number of people visiting the Barossa regional page on the state tourism website southaustralia.com increased by 60 percent compared with the same period last year. Visits to the Barossa.com website also increased since June 2013, with the dining web page recording a 215 percent increase in visits.