Cannes Lions
JUICE PHARMA WORLDWIDE, New York / VALEANT PHARMACEUTICALS / 2016
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The JUBLIA Limo television commercial features Mario Lopez—a charismatic and recognizable US television star—in his natural environment. As Mario hosts a red carpet event for the television audience, he quickly finds himself in uncharted territory when the next glamorous starlet emerges from her limousine with an uninvited guest—Toenail Fungus! Staying in character despite the chaos, Mario commentates the scene as our hero JUBLIA (“Big J”) arrives as a suave celebrity to battle his archenemy Toenail Fungus. Is there any setting more embarrassing for an appearance of toenail fungus than one where high glamour and open-toed shoes are de rigueur? Mario turns the battle into good television, and in the end JUBLIA saves the day, ensuring toenails everywhere are ready for their close up.
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