Cannes Lions

Spa

JUICE PHARMA WORLDWIDE, New York / VALEANT PHARMACEUTICALS / 2016

Film
Digital Proof JPG
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It begins like a beer commercial. We see a regular guy sitting at the bar, watching a football game and getting excited when his team scores. In his exuberance, he accidentally hits a lamp, which is actually a lever that sends him sailing into a secret room… which turns out to be a secret spa. A secret spa where National Football League (NFL) legends Howie Long, Deion Sanders, and Phil Simms relax in unexpectedly feminine luxury. These 3 are less than thrilled about this regular guy crashing their relaxation party. And are even more annoyed to discover he has brought an unwelcome guest—Toenail Fungus. Once JUBLIA (“Big J”) swings in on a chandelier like a superhero, the 3 legends never even leave their spa chairs, cheering on JUBLIA in true football style. In the end JUBLIA saves the day, making the spa safe once again for bare feet.

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