Cannes Lions
PLAN.NET, Munich / LIAISON DANGEREUSE / 2011
Overview
Entries
Credits
Outcome
Striptease Shopping was a huge success. With the power of seduction we were able to increase the traffic on Liaison Dangereuse by more than 155% pushing sales by 50% and generating 2500 new profiles, increasing the database by 30%. In addition to that, this new way of selling lingerie earned an enormous amount of free media coverage, not only in blogs and websites, but also in classical media. Providing proof that seduction is never out of fashion.
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