Our idea: Striptease Shopping – an e-shop that seduces men into buying lingerie by having the models take them off once the purchase is made.

On teasing banners the models talk directly to the visitor, luring him onto the microsite. Here, the models tease him even more. It is only after the purchase that he gets to see an unforgettable striptease – and his sweetheart gets a beautiful Valentine’s Day present.With this one of a kind way of shopping we planned to arouse an instant media hype that would lead even more people onto the microsite.

Striptease Shopping was a huge success. With the power of seduction we were able to increase the traffic on Liaison Dangereuse by more than 155% pushing sales by 50%. This new way of selling lingerie earned an enormous amount of free media coverage, not only in blogs and websites, but also in classical media. Providing proof that seduction is never out of fashion.