We all know LinkedIn, the social networking platform designed for the business community. Every day, millions of job seekers make their networks grow to find their dream job. The bigger the network is, the faster they’ll find it.

But, what about those without any social network? What about the ones who are homeless, isolated and - more than everyone else – desperately need to work again?

That is the question behind LinkedOut: the first ever social network that allows people to give visibility and a network to those who don’t have one.

LinkedOut is a social media network for those without one, a platform to give online visibility to those who have none, shared by those who do.

The social media platform is designed in conjunction with homeless candidates to match their specific stories and needs and create a virtuous circle to help all these candidates get back on their feet with what they need most: a job.

To promote this inclusion program, we needed the help of many volunteers and to find them, we turned to sports supporters. We successfully got two French teams to endorse LinkedOut by wearing it as a sponsor, engaging their fans to actively take part in the program and giving homeless candidates a chance to be seen.

There are around 200 000 homeless people in France. 200 000 people living in precarious situations that a job could help alleviate.

We had 3 main targets. First, the homeless, working with them to design a service that meets their specific needs and stories. Then the general public, allowing them to engage with candidates in the simplest way possible. And finally, we targeted companies that could help us to develop sustainable inclusive recruitment channels.

Our approach has been to leverage the top reference for recruitment platforms: LinkedIn. Our approach has been also to reverse the balance of power between recruiters and recruits to give our candidates the best chances, unlike any other.

Our call to action was simple: donate your network to those without one.

The campaign runs on a dedicated website and candidates resumes are shared on various social media platforms (Facebook, Twitter and LinkedIn) by volunteer users. It is regularly updated with new profiles of new candidates with the objective of putting 500 candidates back to work in the next 2 years.

In order to engage the maximum amount of people to help share the resumes, we turned to two beloved sports teams who accepted to endorse our name and carry us as their sponsors.

The RedStar football club endorses our name as their main shirt sponsor for two seasons.

TR Racing decided to offer their boat branding for 5 years participating in the biggest sailing races around the globe.

-The first resumes went viral, being shared more than 500 000 times

-950 job offers have been received from multiple companies eager to recruit them

-237 candidates got hired in 1 year

-More than 25 companies have come forward to create specific recruitment channels

-500 more candidates’ resumes are about to be uploaded the website

-LinkedOut won the Transat Jacques Vabre a double handed yacht race reaching millions of viewers

-RedStar is one of the most popular football club in France reaching millions of fans at each game.

-We are working on an inclusive label for companies involved in the LinkedOut program