Cannes Lions
DLV BBDO, Milan / BALDINI&CASTOLDI / 2016
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Description
To mark the 50th anniversary of the birth of comic strip and illustration magazine “Linus”, its publisher Baldini&Castoldi celebrates the power of the great stories printed over the years and not least the saga of Peanuts by Shulz.
In this film, the torn, crumpled paper on which the magazine “Linus” is printed is used to light fires, finding a way to live on through the power of the stories it contains.
The film’s message is that great stories can be wounded but not killed, because their universal beauty will continue to keep them alive.
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