Cannes Lions

L'INVITATION AU VOYAGE

THE COLLECTIVE SHIFT, New York / LOUIS VUITTON / 2013

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Mysterious Paris. For centuries, wonderful intrigues have been woven in the Louvre, a haven of culture and history.

After an encounter with the Mona Lisa and the Italian masters an intrepid young woman armed with a key releases the secrets enclosed for more than 150 years in a legendary trunk created by Louis Vuitton.

Like a thread stretching across time and space, a hot-air balloon rises above the Cour Carrée. The beautiful unknown woman leaves the Louvre for a far-off destination in pursuit of her destiny.

To be continued...

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