The Solution: We created Amble: the ultimate travel service (an application supported by a website) that turns everyday trips into extraordinary journeys and guides users to new destinations and experiences.

Amble is a free travel service composed of a mobile app synchronised with a website (louisvuittonamble.com). With the app, users can capture and share their journeys, enrich them with video, photo and sound. They can get inspiration from celebrities’ own ambles, or discover new places by purchasing in-app Louis Vuitton City Guides.

After only 3 months, the purchase of the city guide through the application represents 25% of City Guide's overall sales.By creating a dedicated service enriched with user and celebrity content, as well as a brand new service, consumers see a real benefit in using the free application and purchasing the mobile version of the city guide is an natural extension of the usage (while not competing with the print edition that already existing).Amble is the first ever digital product service proposed by Louis Vuitton. It allows any person who shares the brand vision of journeys, to own a Louis Vuitton product.