Cannes Lions
JWT HONG KONG, Hong Kong / HOP HING OILS & FATS / 2011
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Eating healthily is a key concern for Hong Kong people and choosing a healthy cooking oil is a simple way to achieve this. That’s why we use an interesting story to convey the message that you don’t need to give up too much to stay healthy. Instead, you can achieve a healthy diet by simply switching to Lion and Globe Oil.A family adopt a ginseng into their family, they grow a bond between each other. But then the father decides it time to eat him for the sake of his family's health, just as he is about to slice it up, his wife suggests they use LION & GLOBE CANOLA OIL instead.
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