Cannes Lions

LIPTON CUP OF SOUP

HUNGRY MAN, New York / UNILEVER / 2004

Awards:

2 Shortlisted Cannes Lions
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Description

Fake, busy guy constantly fakes being busy all the time, causing other workers to think he is extremely important. Even faking work can be draining, which is why he has Lipton Cup-a-Soup to give him the energy to fake work the rest of the day.

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