With it’s #LiveGood proposition, the Lipton Green Tea brand has forever been one of healthy decisions, choices, and lifestyle.

People love the idea of positive, healthy change. But making it happen requires more than motivational messages. It requires deeper understanding that can only be delivered through active engagement. We know this because of people’s obsession with fitness data found on popular health trackers such as the Fitbit, or even your local gym cross trainer.

In a city like Dubai, with over 26 million severely obese people (according to the World Health Organization) and which has a great eating culture, but sadly not a ‘walking’ one, the question was simple – How could we awaken people who lead busy lives with no time to exercise to healthier choices even in their day to day activities?

We began by replacing regular shopping carts with our Fit Carts in various supermarkets.

As part of the shopping process, we saw people conscientiously watch their fitness data accumulate as they pushed faster and shopped longer – all with health in mind. Groceries had a new agenda.

The activation became a starting point, triggering what Lipton likes to call ‘#LiveGood reactions’. Once aware of their own natural metabolic function, shoppers took more steps and burned more calories in the supermarket itself. They even opted for greener, healthier, more wholesome foods.

The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product.

We began by replacing regular shopping carts with our Fit Carts in various supermarkets.

As part of the shopping process, we saw people conscientiously watch their fitness data accumulate as they pushed faster and shopped longer – all with health in mind. Groceries had a new agenda.

The activation became a starting point, triggering what Lipton likes to call ‘#LiveGood reactions’. Once aware of their own natural metabolic function, shoppers took more steps and burned more calories in the supermarket itself. They even opted for greener, healthier, more wholesome foods.

The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product.