It is a necessity for one and a half minutes until GoRyoku can be drunk by putting the hot water in the cup.To engage GoRyoku to the yoga, the original yoga program “One and half Minutes YOGA” was made by our advisor (yoga instructor) and the publisher of yoga book.“One and half Minutes YOGA” is an easy yoga program that can be done even the beginner anytime and anywhere without yoga mat.

Of course, while waiting for GoRyoku.It worked as branded contents for target consumers in magazines, book, website and events.

The Activations related to yoga were introduced with GoRyoku by yoga people's blog pages.The share increased twice just after TVCM on-air compared to before.The sales in some weeks were more than competitive brands.