We built a purpose-built Facebook app that allowed Ben to virtually personalize his own festival - location, layout, band line-up and more. After naming his festival, Ben then shared his creation with friends via his social networks.

Ben’s bespoke festival entered him into the draw to win an amazing all-expenses paid, VIP experience to Sydney’s ‘Future Music’ festival. Ben then fronted band interviews, which were broadcast via social-TV, giving him the ultimate experience while upping his social cred.

Physically, we created the ‘sLIPTONslide’, the world’s biggest inflatable festival slide. Ben could instantly capture and share his slip-sliding Lipton experiences, achieving ultimate kudos!

Touring nationwide, the sLIPTONslide provided shareable experiential entertainment while Ben tried Lipton Ice Tea product.

NZ’s biggest social-TV channel broadcast the experience, live from slide, with hosts sharing content instantly.

• Penetration increased to 38%, slamming the 25% objective

• Sales increased by 18.81%, smashing the stagnant sales trends in the category

• Festival game competition entries surpassed 1,700 (41% above pre-campaign targets) and smashed average dwell time metrics by over 400%, with Ben returning to reinvent new bespoke festivals

• Facebook community grew by 82%

• Over 275,000 samples were distributed alongside the sLIPTONslide – equivalent to a whopping 47% of Kiwi Bens (15-24s)

• 6,500 sliders (40% increase on campaign KPIs)

• 40% of sliders shared their branded images on Facebook