Competing in a highly saturated market of topical anti-bacterial products, Vidsep Povidine Iodine is in need of a fresh and out-of-the-box way to communicate its effectiveness.

Liquid is an element that is hard to be expressed visually. Hence the entirety of this visual was created by CGI, transforming liquid to Navy SEALs. Navy SEALs are used as a visual metaphor for it being the most powerful special operation force, reflecting the effectiveness of Povidone Iodine as an anti-bacterial agent.

The Poster Design was well received, especially on social media where it was widely shared and talked about.