Relaunch Picot Plus, Mexico’s oldest and most familiar hangover relief medicine. Create a funny and appealing campaign for young people, not another OTC medicines’ boring message.

Doing exactly as the client asked: trying to communicate a very simple benefit in a compelling way for young people. We wanted to create a piece of work they would love to take over with them. Like a concert’s poster.

The 3 posters we have created were fully spread in social networks and also postcards (handed in at several night spots across the city, as well as at sale points), flew away.