Cannes Lions
MARKETEL, Montreal / SAQ - QUEBEC LIQUOR BOARD / 2008
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This 30-second television spot uses a large dose of ironic humour to show how easy it is to give misguided gifts during the holiday season, even to those we know and love. A group of friends come together for a Secret Santa gift exchange, and one woman’s initial excitement over what she assumes is a bottle of champagne fades quickly once she unwraps a large, inelegant bottle of bubble bath. The spot’s lighthearted tone kindly points the audience in the right gift idea direction by showing how easy (and appreciated) the right bottle would have been instead.
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