We make the illiterates’ problems accessible for everyone - with the donation campaign “Life of Fear”: At the Hörgut-Verlag’s online-shop three new audio book samples promise real horror. As soon as the audio clip starts, one will be terrified: The narrator can hardly read. We reveal our action at the end of the clips to ask for donations.

Because of the low price 22% of visitors listened to the audio samples. 12% of those donated to “Lesen und Schreiben”. The association’s donation increased by 14% during the campaign. This way we reduced the daily horror of illiterate people. With zero media costs.