Cannes Lions

LITHIUM BATTERIES

DDB CANADA TORONTO, Toronto / ENERGIZER / 2006

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A man walks into a health club. He passes the front desk and change room, but strangely, they’re abandoned. He opens the door to the workout room and is confronted by a bunch of digital cameras (on tripods) and headphones, working out on stair climbers and treadmills. A super explains that digital devices are getting ready for Energizer Lithium batteries.

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