We commissioned a blog, hosted on a high traffic news lifestyle site that weekly discussed different issues or topics that women faced, provided a “Girls Guide” to a man’s world. Topics ranged from how to survive the cricket season, through to how to choose the perfect wine. Consumers were encouraged to participate in the blog and comment, which they did. Consumers were also invited to click on a link to be sent the new Schick QFW facilitating trial.

Video streams of the blog were also commissioned and run on the website, helping us build a richer multimedia experience for our audience.The blog was designed to allow promotion through print to increase reach, engagement and ultimately exposure to the Schick QFW brand.

Several consumer promotions were also run through the site further activating the central brand values and campaign idea

The blog received over 400,000 views, with over 300 comments.1000 razors were sent out to consumers.Sales goals were exceeded by 3 times.The blog provided women with a creative outlet to discuss real and perceived challenges they face while communicating the central brand message.