Cannes Lions
SCOUNDREL, Sydney / HYUNDAI / 2021
Overview
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Credits
Execution
‘Peace, at last, the latest Hyundai Santa Fe campaign brings calmness to the usual chaotic family travel. The campaign idea, ‘Little Angels’ was developed in the midst of a sibling rivalry, the 60-second advertisement tells the story of a family arguing before entering Hyundai’s Santa Fe. The tension is quickly resolved by the perfect harmony of Enya’s celestial hit ‘Orinoco Flow’ and the intuitive features of the vehicle. The world outside is transformed into a brilliant fantasy with the feeling of harmony and comfort being restored by the smooth ride of the Santa Fe.
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