“Little big racing” is a 1/43th diorama of the 13 most iconic sections of each WRC Rally using the real telemetry data of the Citroen racing team. Each corner, jump and weather condition was exactly replicated using the Citroen Racing team data. Data was then also used to highlight the main difficulty of each stage.

During a month we built the diorama, painstakingly replicating each section.

The total size was 13 meters long and about 6 meters wide and was made of several sections that were then put together. 2 days of shooting were then necessary to film the 13 short films.

This is an ongoing campaign, but after just 5 episodes, the series has garnered 400 million social media impressions, with the highest share volume of any social media campaign ever done by Citroen.