Since its beginning in 1999, Mercado Libre has been a Latin American icon of human progress connecting people that need something with people that have something to offer. As its overall experience and value proposition has evolved, becoming a globally recognized marketplace and brand, so has its ambition towards people in the region. Today, Mercado Libre not only aspires to consolidate its leadership status as number one ecommerce platform, but to build brand preference through emotionality by proving its role in peoples lives no matter how big or small their dreams are.

The film starts at Mercado Libre’s distribution center, where during the night a package jumps out from the shelf. Suddenly little monster legs, arms and horns come out of the box, breaking the seal and starting its journey towards its new home. Just like the little monster, other boxes with clown feet, robot legs and even wheels are seen around the city walking around trying to get somewhere. The film ends with the boxes arriving home where people have been happily expecting them.

A text appears: Any dream can fit in a Box. Mercado Libre, the best is coming.

So far during its first month on air, our film has been able to win over people's hearts reaching a score of 97 out of 100 on Kantar’s enjoyment scale (17 pts above the category norm) evoking feelings of happiness and awe in 68% of them (average 53%).

In terms of equity, Little Boxes helped consolidate Mercado Libre in the market by achieving a score of 97 in brand building and 79 in brand recognition (average 88 and 62 respectively) and turned the good vibes into action with a 20pts increase in persuasion to buy and make people believe that any dream can fit into a Mercado Libre’s box.