Cannes Lions

LITTLE BOY

DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam / VOLKSWAGEN / 2015

Film
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Overview

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OVERVIEW

Description

Inside every man, there is still a little boy waiting to get out.

In this commercial, we see a particularly enthusiastic driver in a new Golf: a little boy. On the way to the mall, his passenger is clearly less taken with the new car.

Imagine having one. A new Volkswagen.

The score for the film is Golden Earring’s song Radar Love, which was voted favourite on-the-road song.

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