To make nose cleaning more enjoyable, we’ve created a magical, colourful world inhabited by a series of imaginative characters called the Little Nose Friends, who can be used to cover the phials and make them baby-friendly. We’ve also brought together stories, songs and nursery rhymes about them on amicideinasini.it, together with advice and tips from paediatricians and experts to make cleaning babies’ noses something that any mother can do.

Immediately after the launch, in a market in which sales volume is driven by retailers, 5,000 chemists applied to receive the product and more than 60,000 paediatricians across Italy handed out samples of our characters to mums, inviting them to buy Sobrepin and discover the world of the Little Nose Friends. Furthermore, visitors spent on average more than 7 minutes on the amicideinasini.it website.