Our idea was to utilize one of the most famous blind people in history, Helen Keller, by resurrecting her words to convey the priceless value of eyesight. Our work presents the things she deeply desired to see, many of which can still be seen in New York City today, from her perspective, in a first-person monologue. In doing so, the intention was for each modern-day viewer to experience the world through her proverbial eyes and actually feel the true blessing that eyesight is.

First, in order to maximize the exposure of the film, a private, premiere screening was held in a movie theater in central Tokyo. Special guests invited to the premiere screening included celebrities with influence on the news and media, opinion leaders, scholars and several social media micro influencers, in addition to general guests. Immediately after the private, premiere screening, the short film was released on YouTube and Facebook Ad. In this way, both earned media, owned media and paid media were utilized to effect social media, in an attempt to influence how society views this important issue.

This short film was broadcast across five national news channels. Additionally, it was featured on 50 news sites. This attention from the media meant that in the first two days of its release, it reached approximately 15 million people across Japan.