Cannes Lions

"Live and Breath"

SQUEAK E CLEAN PRODUCTIONS, Los Angeles / WOOLMARK / 2019

Film
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Execution

Musically, the client liked the idea of steering away from obviously sci-fi tracks and towards something more surprising that played against the picture. They wanted something vocally led with lyrics that reflect the yearning and desire in our heroine to escape the suffocating and fake plastic city and move toward a more natural world where she can finally breath. We needed to create an emotional journey, creating dramatic development that transitions us from a sombre, stifling, anxiety ridden, lonely world of yearning toward a rising sense of rebellion, determination and optimistic promise. First we scored the music for the film. Then we wrote lyrics that reflected the idea of not being able to breath in this plastic world and recorded a vocalist. The challenge was writing something that felt like an actual song and captured the character's inner voice longing to get back to another time.

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