The creative idea was simple. To visually expose the data that reflects the well being of the population in real time to all Ecuadorians.

That simple idea resulted in a circular chart design composed by 5 inner circles that represent Literacy, Access to Water, Healthcare, Employment and Happiness.

Each circular shape is a variable.

The circles in the design are filled with Ecuador's flag colors according to the evolution of each variable. The logo updates automatically and constantly based on the INEC's data.

As variables change the logo mutate its form.

The whole circle represents the country, Ecuador. The objective was to visually display inclusion and a sense of belonging

The logo is composed by 1 large circle that shows Happiness in blue, followed by healthcare in yellow. The third inner circle is red and represents employment rate. The fourth circle is blue again and determines how many people currently have access to water. Finally, the Yellow most inner circle demonstrates the literacy rate of Ecuador.

We chose Helvetica Neue as a typeface. This typeface its used by all government institutions and it is modern and legible.

The touch points are signage, stationary, website, apps, billboards, and collateral materials.

For large scale media digital logos were displayed on LED screens.

For printed pieces the INEC logos time stamped.

A simple logo of a rather boring institution became the representation of Ecuador's past, present and future. Media began using it on a day to day basis together with their news to reflect the country's situation. Press and tv anchors showed current events affecting one of the variables, Happiness.

INEC's brand recognition went from 33% to 59% in only 3 months. Its reputation as a non-political, technical, transparent institution tripled.

After the earthquake, millions of Ecuadorians who are trying to rebuild our nation used the logo as a motivation to get back the way we were before in a visible way.