Cannes Lions
SPIN COMMUNICATIONS, Sydney / TELSTRA BIGPOND / 2006
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The Commonwealth Games is a multi-sport event involving 5,000 athletes from the 71 Commonwealth countries, making it one of the largest international sporting events. Spin's broadband website was the primary channel for users to experience the games online. It gave users control of their viewing experience via access to live broadcasts, results, medal tallies, games schedules and 200+ Videos On Demand (VOD's). A daily email listing of VODs encouraged return traffic. The application also works in the Microsoft Windows Media centre and content was made available as an interactive mobile experience for Telstra customers via WAP, 2.0, 2.5G, i-mode and 3G.
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