Cannes Lions
R/GA, New York / SAMSUNG / 2016
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“Living in the Sweet Spot” is the story of Edwin Baldinger, just an everyday guy who wakes up one morning to find that all of his stars are suddenly aligning. The film takes us on a journey with Edwin through this one serendipitous day, culminating in the unexpected arrival of a Samsung Radiant 360 speaker on his doorstep. Being the audiophile that he is, Edwin is thrilled that the speaker turns his home into an aural sweet spot, filling every square inch with rapturous 360-degree audio.
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