Cannes Lions
KING, Stockholm / CLAS OHLSON / 2019
Overview
Entries
Credits
Background
Home retail store Clas Ohlson is a Nordic chain store. People living in the Nordics can all relate to being physically tired because of the lack of sunlight during autumn and winter.
Execution
In this film we enter into a world where people are so tired they seem to be sleeping while living. It’s autumn and dark outside. The solution to this problem is lighting from home retail store Clas Ohlson.
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