The Christmas shopping season is critical for any retailer. In this period Norwegian brands spend over €3,6 billion on marketing, all with the same task, to drive either by foot traffic or online traffic to their store, taking their share of the hard and soft gifts under the Christmas tree. The competition is beyond category thinking and the brand and product is screaming for attention wherever we move for these two months.With limited budgets, we had to make people search for us, in stead of searching for them.So we created a concept that would be memorable and associated withClas Ohslon, and free them from pre-Christmas stress and task operations. At the same time, we conceptualized a way to show their products in a story driven environment.With 10 films and a conceptual, dramatized Facebook presence, we involved people in Clas Ohlsons universe, and engaged them into spending time with them.

Using only 50% of last years budget, we achieved The following:17% increase in sales34% have seen the videos on the Internet61% claims perfect brand connection with the video content19.500 facebook fans