Living in Peru is an independent portal dedicated to promote Peru as a country full of living and Business opportunities. We needed to riase the awareness of the brand among foreigners, and also in the Peruvian community, in order to attract more visitors and also more clients.We needed a very big bang since the available budget was very small. So we decided to produce a viral video capable of going massive and at the same time capable of getting the press attention.We came out with an idea that showed Peru as a country where any foreigner could live his Peruvian Dream, and change their current living situation, for a better one.We turned the world upside down and showed how 1st world country citizens were illegally immigrating to Peru.The video was posted in a Facebook profile and in 4 days it got more than 100,000 downloads on YouTube (becoming the top downloaded video locally) and was massively shared not only among foreigners but also Peruvians. In 1 week it was shown in 4 of the 5 main TV News Shows, including coverage in a USA TV news program, where it was shown to all the US.

We recorded a video where we showed first-world citizens, reaching Peruvian shores using rafts, immigrating the country illegally, seeking for the 'Peruvian Dream'. The video was realistic, almost getting confused with news coverage, but with a dose of humour.We placed it first in a personal profile on Facebook, and it was just enough to trigger a chain reaction.

In the first 4 days the video was viewed by 100,000 people (top in Peru during that week), but then the press really made it massive.In the first week more than 40m people saw it, through 4 of the main Local TV News Shows, and also with the help of the US TV Channel Telemundo, that aired the video for all the US.More than 40 countries saw it and more than 600 blogs over the world talked about it.