Living in Peru is an independent portal dedicated to promote Peru as a country full of living and business opportunities.The objective of this spot was to attract attention to the Portal and it’s vision about Peru with a very low budget.In the spot you can see in a real news format how American illegal immigrants arrive to Peru using very basic rafts, to achieve the Peruvian Dream.The strategy was to make Peruvian TV News shows present our video like a real event to create a big impact in Peru, making the local audience and press, our main channel to bounce our message beyond borders. And so we did. The day after its first transmission in Peru, the video was also presented in a real TV news show in the US.