Turning Sweden's most beloved pastille into Sweden's most beloved Chewing gum.

We researched the visual expression of Läkerol's competitors, and chose to do something completely new, making the product stand out on the shelves.Using only the colour cues from Läkerol's famous flavours, we stripped everything else off the packaging design, and let the typographic solution speak for itself.

'The packaging design concept that [The Agency] delivered pushed our conception of what packaging design can do for a product in this category. We expect it to be a huge hit!'Henrik Lethagen Brand Manager Läkerol