We pitted a real Llama against football pundit Chris Kamara to predict the Euro results. We filmed Llama exercising his super powers and picking the winner between the two competing shirts from the Llama’s Park.

Working with 'The Sun' we turned Llama into a celebrity. We gave away Llama masks for the first Euro game and we had a draw for a 3D TV for people who uploaded their photos with the mask to watch Euro on. We announced Llama’s predictions in 'The Sun', with online videos in 'The Sun', Facebook and YouTube.

To remind everyone to grab the snacks we had outdoor near Tesco stores to get consumers to purchase “Llama’s” snacks.

People shared Llama’s comments on Facebook and Twitter, made their own predictions of the results, and their comments on the videos generating buzz for the brand.

- A 600% increase in brand awareness, 240% increase in trial, 21% of Sun readers more likely to purchase in the future

- A positive shift in all brand perceptions, “good for sharing” 50% increase and “perfect for watching football” 80% increase

- A media first! The first advertiser to run a cut out mask

- Coverage within marketing and retail trade press

- Over £76k in negotiated media value, including a £10k research project