After realizing that Colombia's most important historic milestone was never properly documented on a definitive image, the brand decided to recreate in a photograph the nation's most iconic scene: the destruction of a vase owned by José Gonzalez Llorente: the key figure that triggered the riot that led to Colombia's Independence. 

The brand, in collaboration with history, art and photography experts managed to develop the artwork after a deep historical investigation of the events that took place on July 20, 1810: Colombia's Independence Day. Afterwards, a photoshoot using original clothing of the time took place; then, more than 200 photos of the items of the day were shot, arranged under the measurements of the real space, resulting in the final composition.

After the development of Llorente, the brand decided to reveal the artwork to the press and public within the framework of World Photography Day, in an celebratory event that took place at the Museum of Independence of Colombia.

The exhibition reunited all the elements that composed the photograph (clothes and the genuine elements of the day), the reel of the making-of and the piece of art. Thanks to this exhibition, and the reception that the press, the public and the Colombian government gave to Llorente, the President of the republic and the Ministry of Culture, appreciated the value of the piece and declared it worth immortalizing and decided to exhibit it in perpetuity at the Museum of Independence, in the exact location where this cry of independence took place 208 years ago.

After the launch of the photograph, Llorente became a national phenomenon, which gave as a result the decision of the national government to exhibit it in perpetuity in the Museum of Independence. Then, thanks to the exhibition other results were given.

Results of first 15 days of exhibition:

+450 guided tours

+22000 students visited the museum

+ 230% visitor rate increased

+$300.000 in earned media