To evaluate loan applicants Visión Banco does not focus on financial solvency, but on its proactive attitude. Because Visión Banco understands that courage is essential to carry out a successful business. How do we measure their attitude? Challenging them to parachute jumping.

The bank was positioned as the first choice of loan for small and medium businesses, achieving a 52% increase in applications. 90% of the target related to Visión Banco as the closest bank for entrepreneurs. The number of clients increased 25%.