ObjectiveIn times of health care reforms and dental cost increases most Germans are literally sick of the authorized politicians. The Allianz remedies quickly by means of a helpful product. With the low priced Allianz supplementary dental insurance you can always bite strongly – even directly after a tooth damage thanks to a quick operation. And we were to communicate this in an entertaining way – and make the Allianz supplementary dental insurance the new talk of town.

SolutionWe illustrated the product strength on the basis of imprinted stamping machines, which almost constantly “bite”. Not somewhere but on the most frequented subway stations – to make sure the product truly becomes word of mouth. (In Germany single subway tickets need to be stamped with stamping machines before every ride. Hundreds of thousands of people do so every day.)