Cannes Lions
MUDRA COMMUNICATIONS, Mumbai / UNION BANK OF INDIA / 2011
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Outcome
The activity was carried out in 3 major cities. A comprehensive list of long-time customers were shortlisted from the bank’s database and sent personalized mailers. Over 65% of the customers on the list called up the helpline or visited a branch over the next 6 weeks. In addition, the helpline received 38% more inquiries about home loans during the period of the activity.
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