In collaboration with WALLA! (The NO.1 portal in the country) ISRACARD created a personal banner for every commenter. For each and every one of them! Every commenter got a personalized banner with his nickname. So the banner spoke directly to them when they came back to see if their comments were confirmed.

Every comment created another banner. 1,141,633 commenter’s were surprised to find their names starring in the banners. 78% increase in loans compared to 2009 according to Isracard's ANNUAL Financial Report 2010 (this campaign was one of 4 annual campaigns).