It allowed our client to contact its target: adults belonging to the low socioeconomic level, mostly microbusinessmen, in their own environment: public transportation. These people passed a lot of time out of their home, using the main routes of Lima’s buses. This media facilitated the distribution of brochures with official information of their services. Most people read the information as soon they received it and answered the call to action.

The accomplishment of the “publidrama” generated 19,650 contacts and achieved an awareness of 52% that meant an increased of 79.3% with regard to the school campaign of the previous year. It also generated new business for the client, who congratulated us on our campaign.