“Ramen” is our idea for the mission to provide the location-based services to businesspersons in their 30’s to 40’s.

We chose “ramen” because our targets love ramen and there are ramen shops everywhere in Japan.

We host a ramen championship through the location-based services.

The targets encountered new kinds of ramen and obtained new friends and a new entertainment.

This campaign involved 30,000 ramen fans and they consumed 100,000 bowls of ramen in 2 months.