The client asked for a print ad. So what did we do? We gave them a microsite that did something no print ad ever could — put the product, Sony LocationFree wireless TV, directly into the hands of consumers and let them run with it. We gave visitors a virtual Location Free TV with the same functionality you’d find on the real thing. Then we set them loose inside a virtual home where they could navigate from room to room and even outside. Because, to understand just how unique and liberating LocationFree TV is, you have to experience it for yourself.