The campaign is not trying to pay a tribute to the nursing staff in order to promote the brand or the agency. It is not even talking about the virus.The aim of the campaign was not to talk about pandemic or sell anything; it was just to empathize with riders and to keep in touch with them in these difficult times.

We wanted a simple copywriting, a friendly tone that could amuse, or make people smile. We thought that, if we succeed in making people smile, even if it is just one rider, well we would have done our job right.