To let people check if the All-new Honda CR-V fits their lifestyle anywhere in real life, we let them own it virtually.

“Reach CR-V Anywhere” is the first mobile app that uses augmented reality technology to turn any car into the All-new Honda CR-V.

'Reach CR-V Anywhere' can be downloaded to use for both iOS and Android system. The app is really simple to use. It works on any car with properly installed license plate. By just scanning any license plate, users can experience the exterior and interior while checking the key features of the car. They can even snap the photos of their virtually new car from the app to share on social medias.

“Reach CR-V Anywhere” became an instant buzz with over 8,000 downloads in the first month after launched.

2,000 units of the All-new Honda CR-V were booked even before they are available at dealers.

The app sets the new industry standard as the platform can be adapted for the upcoming future models.

Above all, we make choosing the right car easier than ever for everyone as it can now happen literally anywhere.