Cannes Lions

LOGISUSHIC

AOI PRO. INC., Tokyo / TOYOTA / 2019

Film

Overview

Entries

Credits

Overview

Execution

We put the highest priority in showing a "fancy Sushi Shop". Filming took place at the client's facility, so there were restrictions with creating a set of this size.

It was crucial to add a touch of class under these pressures, including the budget. We tried to maintain the absolute best "Japanese Qualities” in every detail such as the material of the wooden boxes and the design of the words on them.

The other theme of the film was to utilize the precise quality of the machines in the client facility.

It was challenging to find the best quality from everything we used during the film making, but we made it through.

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